Branding is one of the most important aspects of owning a business. Your brand represents who you are as a company and how you want to be perceived. That’s why it’s important to find creative ways to highlight your brand. As a business, you need people to know who you are, what you do, and why you do it.
How to Highlight Your Brand Using Custom Films & Graphics
While branding is important for attracting new customers, it’s also key for motivating employees and cultivating a strong workplace culture. If you’re looking for ways to highlight your brand around the office, custom films and graphics are a great option.
Exterior Signage
Perhaps the most obvious way to showcase your brand is with exterior signage. Whether you choose pylon or channel letters, the backlight ensures your company name and logo are visible day and night. Having an eye-catching sign on the exterior of your business is important because it lets people know they’ve arrived at the correct destination and may also attract the attention of passersby.
Custom Signage
Signs are the first thing people notice when coming to a place of business, whether they’re a customer or an employee. For this reason, you want to be sure that you have signage that’s both clear and memorable. When it comes to the material, you can choose from a variety of metal or acrylic finishes. Add more of a visual effect with dimensional lettering or vinyl letters for a pop of color.
Wall Graphics
Do you have a lot of blank walls in your office space? If so, you can easily turn that wasted space into a way to highlight your brand by using wall graphics. You can adhere wall graphics to practically any smooth surface; the creative potential is limitless. Add your company values, logo, mission statement, or anything else that’s important to your brand.
Frosted Films
Frosted films are not only a great way to highlight your brand, but they can also add privacy. You can customize frosted films to display a company logo or branded messages. Frosted films come in a variety of patterns, textures, and opacities, so you can choose how much privacy you want. They’re great for conference room walls or office doors and windows, as they still light natural light through but decrease visibility. Along with branding, there are many other benefits of using frosted or decorative film in commercial spaces.
Perforated One-Way Graphics
Sometimes you don’t want people to see inside, but you still want to be able to look outside. This one-way visibility is easily accomplished using perforated one-way graphics. They adhere to glass, letting you retain outside visibility while increasing privacy from the exterior. Perforated films are great for storefronts, entryways, or anywhere else you may require more privacy.
Banners
No matter what you’re trying to promote, banners are a great way to draw attention and highlight your brand. Banners can be completely customized, whether it’s for a seasonal promotion or something you want to hang all year round.
Temporary Advertisements
Custom graphics and films can serve as a form of advertising. While the film can last for years, it can also be applied temporarily for sales events and other campaigns. Not only is it easy to install and remove, but it’s also affordable. Turning a large white space into an advertisement can make a big impact on your branding.
Other Ways to Highlight Your Brand
Are you looking for more ways to highlight your brand using custom films and graphics? Our team of experts at ESP Window Tinting & Graphics would love to answer any questions you may have and help you develop a custom branding solution.
ESP Window Tinting & Graphics has been Louisville’s premier window tinting and custom graphics provider since 1974. We serve both the residential and commercial markets, providing customized solutions with the goal of delighting our clients. Our window film and graphics products offer enhanced aesthetics and improved functionality to your spaces. Contact us today for a free consultation and quote.